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售價:1881  |
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詳細資料ISBN：9780471348856 叢書系列：餐旅 規格：精裝 / 普通級 / 單色印刷 / 初版 出版地：台灣 內容簡介 MARKETING HOSPITALITY HAS HELPED THOUSANDS OF STUDENTS GAIN THE KNOWLEDGE THEY NEED TO MEET THE COMPETITIVE CHALLENGES OF THE HOSPITALITY INDUSTRY. NOW THIS THIRD EDITION KEEPS THE BOOK IN LINE WITH THE LATEST DEVELOPMENTS IN THIS RAPIDLY CHANGING FIELD-WITH UPDATED INFORMATION, NEW CASE HISTORIES, AND FRESH EXAMPLES DRAWN FROM A BROAD RANGE OF HOSPITALITY OPERATIONS. COMBINING MARKETING THEORY WITH A STRONG PRACTICAL EMPHASIS ON INDUSTRY APPLICATIONS, MARKETING HOSPITALITY, THIRD EDITION OFFERS SUPERIOR COVERAGE OF MARKETING AS AN INTEGRAL PART OF OPERATIONS, ESPECIALLY AT THE UNIT LEVEL. BEGINNING WITH AN OVERVIEW OF HOSPITALITY MARKETING, PRODUCTS, AND SERVICES, IT GUIDES READERS THROUGH THE BASICS OF MARKETING RESEARCH, SEGMENTATION, AND TARGETING, AS WELL AS BRANDING, DISTRIBUTION, LOCATION, PRICING, AND COMMUNICATION. A POWERFUL FEATURE OF THE BOOK IS ITS STRONG COVERAGE OF MARKETING PLANNING AND STRATEGY, INCLUDING CLEAR STEP-BY-STEP GUIDANCE ON DEVELOPING AN EFFECTIVE MARKETING PLAN. EASY TO READ AND USE, MARKETING HOSPITALITY, THIRD EDITION OFFERS A COMPLETE SET OF VALUABLE PEDAGOGICAL TOOLS TO FACILITATE LEARNING AND FURTHER STUDY, FROM CHAPTER-END SUMMARIES, REVIEWS OF KEY WORDS AND CONCEPTS, AND INTERNET RESOURCES TO DISCUSSION QUESTIONS AND REFERENCES. AS MARKETING BECOMES INCREASINGLY IMPORTANT TO THE SUCCESS OF TODAY'S BUSINESSES, MARKETING HOSPITALITY, THIRD EDITION GIVES FUTURE HOSPITALITY PROFESSIONALS AN IMPORTANT CAREER-BUILDING RESOURCE FOR VIRTUALLY EVERY AREA OF THE FIELD. |
下面是整理過的資料;有Marketing Hospitality, 3/e與其他類似值得參考的商品清單.雅虎購物、momo購物及博客來是我比較常去逛的EC網購平台,常常有優惠商品可撿便宜。當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。超多的鄉民很都說Marketing Hospitality, 3/e 無敵好的！TERESA也請我幫忙收集該商品資料！ |
最近有些網友在問Marketing Hospitality, 3/e要去哪裡買最便宜呢?到實際到銷售的EC去看,價格就有機會再便宜一些!當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。LUCY是我的好朋友,為人正直又有愛心;LUCY他只會推荐好東西！LUCY也嘗試積極推荐,並介紹我該商品優缺點。 |
#熱銷商品#
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資料來源：博客來
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